How cleaning the outside of your building can improve business

Author: Matt Whatley   |   Date: 29th October 2018

People develop a first impression within the first few seconds, and this applies equally to a new client or prospective customer who is visiting your commercial premises for the first time.You only get one chance to make a good impression, which is why it’s really important to keep the outside of your building clean and well-maintained. From the minute anyone steps into your car park they are developing an impression of your business.

Kerb Appeal

Kerb appeal is important, particularly if your business is the type which attracts walk-in trade or can be seen easily from the street level. Having dirty windows, peeling paint, and faded signage can all convey the impression you don’t care about your business.

The Car Park

The car park needs to feel like a secure place where clients will be happy to leave their cars, with no potholes, cracks, or falling down fencing – again the impression it leaves can have a lasting impact. A car park full of graffiti, or overgrown with weeds, looks neglected.

The last thing you want is for potential customers to be worried that you will also neglect their work potentially. It’s also a question of health and safety – you don’t want anyone visiting your business to end up with damage to their cars from potholes.

Another important aspect which can be overlooked is making sure your car park is free from litter or cigarette butts on the floor outside the back door, all of which can make the premises look shabby.

You can use a jet washer to keep your car park, driveway and building frontage clear of street dirt build-up, keeping it clean and fresh, or recruit a professional cleaning firm to carry it out safely for you.

The building as part of your brand

Signage at your premises is potentially the first element of your branding which clients will see and your brand should tell your company story. Dirty or shabby and worn signage on the outside of the building could damage your reputation before you’ve even spoken to anyone.

Having clean, sparkling windows shows and fresh paintwork conveys the message that you care about your business and where it is housed, which adds to the impression that you can be trusted to care about a new client’s business in the same way.

Carrying out building maintenance

If gutters haven’t been cleared and there are water stains down the front of the building, or peeling paint it might be construed that your business is in trouble and perhaps you can’t afford to pay for the building’s upkeep.

On the other hand, if a client visits a site with well-maintained grounds, a litter-free modern-looking car park and a building which has been cared for, it creates the impression of a successful and caring business.

Keeping your commercial building clean and tidy takes time and effort, which is why it’s best to use professional cleaning services like those offered by the team at Moores Cleaning – including cleaning at height and deep cleaning if required. Give us a call today.

Leave a Reply

Your email address will not be published. Required fields are marked *

Contact us for a free quote and response within 24 hours

Don’t let cleaning be your frustration, let us help to make your life easier.
Call today 01264 362378.